Connect to your Google Ads account via OAuth-based API authentication and start querying immediately. No staging tables, no ETL pipelines, no data warehouse to manage.
Full support for the Google Ads API including custom GAQL queries, so you can pull any metric or dimension available in your account — impressions, clicks, conversions, quality score, auction insights, and more. See the Google Ads setup guide.
Google Ads tells you cost per click. Your CRM tells you which leads closed. Separately, neither gives you cost per paying customer.
Knowi joins Google Ads data with Salesforce, HubSpot, MongoDB, PostgreSQL, REST APIs, and 100+ other sources in a single query — no ETL pipelines or data movement. Calculate true cost per acquisition, ad spend to LTV ratio, and ROAS against actual revenue. Learn how cross-source joins work.
Stop writing GAQL queries and waiting for analysts. Ask questions about your ad performance in plain English and get instant visualizations.
"Show me cost per conversion by campaign for the last 30 days" returns a chart in seconds. The AI generates optimized queries, auto-selects the right visualization, and can build entire dashboards from a single prompt. Explore query capabilities.
Generic BI tools treat Google Ads as one of hundreds of connectors. Knowi is built for the workflows ad data actually requires.
Marketing and product teams build their own Google Ads dashboards. Drag-and-drop analytics, 40+ visualization types, and scheduled reports — no SQL required.
Schedule automated Google Ads reports delivered via email, Slack, or Microsoft Teams. Set threshold alerts on cost per conversion, ROAS, or any custom metric.
Deploy on our SOC2 Type II compliant cloud, on-premise within your infrastructure, or as white-label embedded dashboards inside your own SaaS product.
Go beyond dashboards. AI agents that understand your Google Ads data, answer questions in plain English, and take action automatically.
Ask "which campaigns had the highest cost per conversion last month" and get instant results. The AI generates optimized queries across your Ads data automatically.
Agents monitor your ad spend, click-through rates, and conversion metrics. Get alerted when cost per conversion spikes or impression share drops below your targets.
Describe what you need: "create a dashboard comparing Google Ads and Facebook Ads performance with cost per conversion by channel." The agent builds it automatically.
Complex requests trigger multiple specialized agents. "Pull last quarter's ad data, join with CRM conversions, and build a ROAS dashboard" — handled automatically.
Search across all your dashboards, widgets, and datasets by meaning — not just keywords. Find the campaign analysis you need in seconds.
Schedule reports with natural language. "Send the Google Ads performance dashboard to #marketing every Monday at 9am" — done.
See how Knowi compares to Looker Studio, Supermetrics, AgencyAnalytics, and Whatagraph
Scroll right to see all columns →
| Feature | Knowi | Looker Studio | Supermetrics | AgencyAnalytics | Whatagraph |
|---|---|---|---|---|---|
| Direct API Connection | ✓ | ✓ | ✓ | ✓ | ✓ |
| Cross-Source Joins (CRM, NoSQL, APIs) | ✓ | ✗ | ✗ | ✗ | ✗ |
| Embedded Analytics (White-Label) | ✓ | iFrame only | ✗ | Branded | Branded |
| Custom SQL / GAQL Queries | ✓ | Limited | ✗ | ✗ | ✗ |
| AI / NLP Queries | ✓ | ✗ | ✗ | ✗ | ✗ |
| Scheduled Reports | ✓ | Email only | ✓ | ✓ | ✓ |
| White-Label Embedding | ✓ | ✗ | ✗ | Limited | Limited |
| Self-Hosted Option | ✓ | ✗ | ✗ | ✗ | ✗ |
Common questions about Google Ads analytics, reporting, and cross-source data integration
A Google Ads analytics dashboard is a visual interface that consolidates your ad campaign data into charts, tables, and KPIs for real-time monitoring and analysis. Knowi goes beyond standard dashboards by joining Google Ads data with CRM, MongoDB, REST APIs, and 100+ other sources in a single view — no ETL required. This lets you correlate ad spend with actual revenue, customer lifetime value, and product usage data.
You connect Google Ads to Knowi through OAuth-based API authentication. Sign in with your Google account, authorize Knowi to access your Ads data, and start querying immediately. Knowi supports the full Google Ads API including custom GAQL queries, so you can pull any metric or dimension available in your account. No data warehouse or ETL pipeline needed.
Track cost per conversion, ROAS, click-through rate, impression share, and quality score as your core metrics. Beyond standard Ads metrics, Knowi lets you join ad data with downstream conversion data from your CRM or product database. This means you can track cost per qualified lead, cost per paying customer, or ad spend to LTV ratio — metrics that Looker Studio or the Google Ads UI alone cannot calculate.
Yes. This is Knowi's core differentiator. Join Google Ads campaign data with Salesforce, HubSpot, MongoDB, PostgreSQL, REST APIs, or any of 100+ supported sources at the query level. For example, join ad click data with closed-won deals in your CRM to calculate true cost per acquisition — without building ETL pipelines or moving data into a warehouse.
Looker Studio cannot join Google Ads data with non-Google sources at the query level. It lacks cross-source joins, has no AI-powered natural language queries, and offers limited embedding capabilities for SaaS products. Knowi addresses all of these: direct cross-source joins with MongoDB, CRM, and REST APIs; AI queries in plain English; and white-label embedded dashboards with multi-tenant isolation and SSO.
Knowi provides white-label embedded analytics via iframe or JavaScript SDK. Embed Google Ads dashboards directly into your SaaS product with your branding, your domain, and your colors. Includes SSO integration, row-level security, and multi-tenant data isolation so each customer sees only their own ad data. Deploy on SOC2 Type II compliant cloud or on-premise.
Google Ads reporting covers ad platform metrics: impressions, clicks, cost, conversions, and quality score. Google Analytics reporting covers website behavior: sessions, pageviews, bounce rate, and user journeys. Knowi connects to both and joins the data, so you can see the full funnel from ad click to website behavior to conversion — all in one dashboard without manual exports.
Yes. Knowi supports scheduled queries that pull fresh Google Ads data on any interval — hourly, daily, or weekly. Automate PDF report delivery via email, push alerts to Slack or Microsoft Teams, and trigger webhooks when metrics hit thresholds. For example, get a Slack alert when cost per conversion exceeds your target.
Connect Google Ads, Facebook Ads, LinkedIn Ads, and any other source to Knowi, then use cross-source joins or Cloud9QL to normalize and combine the data. Build a unified dashboard that compares cost per conversion, ROAS, and impression share across all channels — without exporting CSVs or building a data warehouse.
Knowi is the best alternative to Looker Studio for teams that need cross-source joins, embedded analytics, or AI-powered queries. While Looker Studio is free and tightly integrated with Google, it cannot join Ads data with non-Google sources, lacks white-label embedding for SaaS products, and has no natural language query capabilities. Knowi fills all three gaps while supporting the full Google Ads API.
Direct API connection. Cross-source joins. AI-powered analytics. White-label embedding. Free 21-day trial.