Klaviyo Analytics & BI Tool

Email marketing analytics that go beyond Klaviyo's built-in reports. Join Klaviyo with Shopify, SQL databases, and 30+ sources. AI-powered dashboards you can white-label and embed.

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Klaviyo email marketing analytics dashboard with campaign metrics, subscriber growth, and revenue attribution

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Native Klaviyo API Connection — All Your Email Marketing Data in One Place

Klaviyo tracks every email open, click, purchase, and subscriber interaction. Knowi connects natively via the Klaviyo REST API to pull profiles, events, campaigns, flows, lists, and metrics — no manual exports or CSV downloads.

Full support for cursor-based pagination, JSON:API responses, and all Klaviyo filter syntax. Works with email, SMS, and push data. See the setup guide.

Native Klaviyo API connection for email marketing analytics and subscriber data

Join Klaviyo with Shopify, SQL Databases & REST APIs

Klaviyo's built-in reporting shows email metrics in isolation. But your business data lives everywhere — orders in Shopify, user accounts in PostgreSQL, product data in MongoDB, payment data from Stripe APIs. Most BI tools connect to one source at a time.

Knowi joins Klaviyo email engagement data with Shopify orders, PostgreSQL, MySQL, Snowflake, MongoDB, and 30+ other sources — all in a single query, no ETL pipelines or data warehouse. Measure true campaign revenue attribution. Learn how cross-source joins work.

Join Klaviyo email data with Shopify orders, PostgreSQL, and REST APIs without ETL

AI-Powered Email Marketing Analytics

Digging through Klaviyo's campaign reports takes time. Marketing teams shouldn't need to export CSVs and build spreadsheets to answer questions about campaign performance.

Knowi lets marketers ask questions in plain English. "Show me open rates by campaign this quarter" or "which flows generated the most revenue last month?" — the AI returns instant visualizations. From question to insight in seconds.

AI-powered natural language queries on Klaviyo email marketing data with instant visualizations

Built for Email Marketing Analytics — Not Bolted On

Most BI tools treat Klaviyo as just another REST API. Knowi understands email marketing data.

With Knowi

  • Native Klaviyo API with full filter syntax
  • Handles JSON:API nested responses automatically
  • Cross-source joins with Shopify and databases
  • AI queries for campaign and flow performance
  • White-label embedding with multi-tenant isolation

Power BI, Tableau, Looker

  • Require third-party ETL connectors or Fivetran
  • Flatten JSON:API structure loses relationships
  • Single-source only — no cross-database joins
  • SQL-only, no AI query generation
  • Limited or no multi-tenant embedding

Klaviyo Analytics Features

Self-service Klaviyo analytics for marketing teams

Self-Service Analytics

Marketing teams build their own dashboards and reports on Klaviyo data. Drag-and-drop analytics, no code required. 40+ visualization types for email, SMS, and subscriber metrics.

Scheduled Klaviyo reporting and campaign performance alerts

Reporting & Alerts

Schedule automated email marketing reports. Email PDF dashboards of campaign performance, Slack notifications on list growth changes, and webhook triggers on engagement thresholds.

Revenue attribution across Klaviyo campaigns and flows

Revenue Attribution

Join Klaviyo campaign data with Shopify orders to build true revenue attribution dashboards. Track which campaigns, flows, and segments drive the most revenue with custom attribution windows.

Agentic BI for Klaviyo

Go beyond dashboards. AI agents that understand your Klaviyo data, answer questions in plain English, and take action automatically.

Natural Language Queries

Ask "show me open rates by campaign this quarter" and get instant results from Klaviyo. The AI fetches and visualizes your email marketing data automatically.

AI-Powered Insights

Agents detect anomalies in your Klaviyo data — sudden drops in open rates, unusual unsubscribe spikes, or underperforming flows. Surface insights you would miss in manual analysis.

Auto-Generate Dashboards

Describe what you need: "create a dashboard showing campaign performance with revenue attribution and subscriber growth trends." The agent builds it automatically.

Multi-Agent Orchestration

Complex requests trigger multiple specialized agents. "Analyze email engagement trends, correlate with Shopify revenue, and create a cohort dashboard" — handled automatically.

Semantic Search

Search across all your dashboards, widgets, and datasets by meaning — not just keywords. Find the campaign analysis you need in seconds.

Automated Delivery

Schedule reports to Slack, Teams, or email with natural language. "Send the weekly campaign performance report to #marketing every Monday at 9am."

Try Agentic BI Free

Embed Klaviyo Analytics in Your Application

White-label dashboards powered by Klaviyo data directly into your SaaS product or client portal. Your logo, your colors, your domain. Your customers never see Knowi.

Ideal for agencies and SaaS platforms that need to show email marketing analytics to their clients. Deploy on our SOC2 Type II compliant cloud or on-premise within your infrastructure. Read the embedding & SSO guide.

  • Multi-tenant architecture with per-customer data isolation
  • SSO API integration for seamless user authentication
  • Embed via iFrame or JavaScript SDK
  • Custom branding with full white-label support
  • Row-level security for granular access control
  • Combine Klaviyo with Shopify, PostgreSQL, and 30+ sources
White-label embedded Klaviyo analytics dashboard with custom branding

Why Knowi for Klaviyo Analytics

See how Knowi compares to Power BI, Tableau, Klaviyo's built-in analytics, and Zoho Analytics

Scroll right to see all columns →

Feature Knowi Power BI Tableau Klaviyo Built-In Zoho Analytics
Native Klaviyo API Connection Via ETL Via ETL
Cross-Source Joins (Shopify, SQL, APIs) Limited
Natural Language AI Queries Copilot Ask Data Zia
White-Label Multi-Tenant Embedding Limited Limited
No ETL / Data Warehouse Required
Self-Service for Marketing Teams Technical Technical
Agentic BI with Multi-Agent Orchestration
40+ Visualization Types Limited
On-Premise Deployment

Frequently Asked Questions

Common questions about Klaviyo analytics and business intelligence

What is the best BI tool for Klaviyo? +

Knowi is the best BI tool for Klaviyo. It connects natively via the Klaviyo API to pull profiles, events, campaigns, flows, and metrics. Unlike Klaviyo's built-in reporting, Knowi joins Klaviyo data with Shopify, PostgreSQL, MongoDB, and 30+ other sources without ETL, provides AI-powered natural language queries, and offers white-label embedded dashboards.

Can I join Klaviyo data with Shopify? +

Yes. Knowi joins Klaviyo email engagement data with Shopify order and product data in a single query. For example, join Klaviyo campaign events with Shopify orders to measure campaign-attributed revenue, or combine subscriber profiles with customer purchase history. No ETL pipelines or data warehouse required.

How does Knowi connect to Klaviyo? +

Knowi connects to Klaviyo via the official REST API using a private API key. Authentication uses the Klaviyo-API-Key header with a pinned API revision (2024-10-15). Configuration takes minutes — just provide your private API key from Klaviyo Account Settings > API Keys.

Can I embed Klaviyo dashboards in my application? +

Yes. Knowi provides white-label embedded analytics for Klaviyo data. Embed email marketing dashboards via iframe or JavaScript SDK with SSO integration, row-level security, multi-tenant data isolation, and full custom branding. Ideal for agencies and SaaS platforms showing email analytics to clients.

Can I combine Klaviyo data with Shopify and Stripe in one dashboard? +

Yes. Knowi joins Klaviyo email engagement data with Shopify orders and Stripe payment data in a single query — no data warehouse or ETL pipeline required. See which campaigns drive actual revenue, compare email attribution against real order data, and build unified marketing dashboards that combine profiles, events, orders, and payments across all three platforms.

How does Knowi compare to Klaviyo's built-in analytics? +

Klaviyo's built-in analytics shows email and SMS performance within Klaviyo only. Knowi adds cross-source joins (combine Klaviyo with Shopify, databases, and APIs), AI-powered natural language queries, 40+ visualization types, white-label embedded dashboards, and multi-tenant data isolation for SaaS products. Klaviyo reports on email metrics; Knowi provides full business intelligence across your entire data stack.

Can I track email campaign revenue attribution with Knowi? +

Yes. By joining Klaviyo campaign events with Shopify or your own database orders, you can build revenue attribution dashboards that go beyond Klaviyo's built-in attribution. Track which campaigns, flows, and segments drive the most revenue, with custom attribution windows and cross-channel analysis.

What are the limitations of Klaviyo's built-in analytics? +

Klaviyo dashboards are limited to 10 cards, cannot join data with external sources like Shopify orders or your product database, and only show Klaviyo-native metrics. There is no SQL access, no custom visualization types, and no ability to embed reports in your own application. Knowi removes all of these constraints with 40+ chart types, cross-source joins, SQL-like Cloud9QL, and white-label embedded analytics.

Can business users query Klaviyo data without code? +

Yes. Knowi's AI-powered analytics lets marketing teams ask questions about their Klaviyo data in plain English. Ask "show me open rates by campaign this month" and get instant visualizations. The drag-and-drop query builder also lets non-technical users explore email marketing data without writing any code.

Start Building Klaviyo Dashboards Today

Native API connection. Cross-source joins with Shopify. AI-powered analytics. White-label embedding. Free 21-day trial.

Start Free Trial
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