Table of Contents
- Introduction
- Best Embedded Analytics Tools
- Tableau
- Features
- Benefits
- Limitations
- Knowi
- Features
- Benefits
- Limitations
- Power BI
- Features
- Benefits
- Limitations
- Domo
- Features
- Benefits
- Limitations
- Qlik Sense
- Features
- Benefits
- Limitations
- Looker
- Features
- Benefits
- Limitations
- Final Thoughts
Introduction
Embedded analytics enables businesses to integrate analytical capabilities directly into their software applications. With embedded analytics, companies can deliver insights exactly where customers need them. Top BI tools today make it easier than ever to embed dashboards, visualizations, and even AI-powered insights right inside the apps and workflows people use every day.
Best Embedded Analytics Tools 2025
Tableau
Tableau is a powerful BI platform from Salesforce that supports advanced embedded analytics and deep AI integrations. With Tableau, users can embed dashboards in portals, apps, or workflows, delivering insights where people work. Salesforce has Einstein Copilot for Tableau (formerly Tableau GPT) and Pulse, which can both now be embedded into other apps.
Features
- Embedded Analytics: Embed dashboards and visualizations using HTML embed codes, Tableau’s JavaScript API, or the new Embedding API v3. Supports Salesforce app embedding, iFrames, white-labeling, and now even Pulse AI insights feed as embeddable components.
- AI Features: Einstein Copilot (conversational assistant for generating visuals and insights), Tableau Pulse (personalized, AI-driven metric monitoring), Ask Data for natural language queries.
- Integrations: Extensive connectors for SQL databases, cloud warehouses, spreadsheets, Salesforce Data Cloud, and more. No native NoSQL connectors.
- Visualizations: Highly customizable dashboards, maps, charts, and stories.
- Cross-Database Joins: Supports joining data from multiple SQL sources.
- Alerts: Email, Slack, and in-app alerts for data thresholds.
- Customer Support: Comprehensive knowledge base, community forum, Salesforce support integration.
Pricing
- Creator: $75/user/month
- Explorer: $42/user/month
- Viewer: $15/user/month
- New: Tableau+ premium bundle (includes AI Copilot, Pulse, Salesforce Data Cloud integration; priced separately, custom quote).
Benefits
- Powerful, secure embedding with modern API support
- Generative AI assistants for easy insights
- Beautiful, interactive visualizations
- Deep Salesforce ecosystem integration
Limitations
- No native NoSQL support (requires third-party connectors)
- Embedding with advanced APIs can be complex
- Legacy elements (Desktop publishing model) still exist
- Requires structured data; limited for unstructured sources
Knowi
Knowi is a unified BI platform specializing in embedded analytics, with strong support for NoSQL and unstructured data. It offers low-overhead, secure embedding for dashboards, charts, and AI-powered analytics.
Features
- Embedded Analytics: Public, token-based, and Single Sign-On (SSO) options. Secure iframe and full-featured JavaScript SDK. White-labeling and multi-tenant support.
- AI Analytics: Auto-generate dashboards, get instant insights, natural language Q&A, Chat with Your Documents, built-in ML models (classification, regression, time series anomaly detection), AI-powered conversational interface that lets users ask questions in plain english.
- Data-as-a-Service: Connects to SQL, NoSQL, REST APIs, cloud warehouses, files. Supports structured, semi-structured, and unstructured data.
- Visualizations: 40+ customizable types, with advanced JavaScript/CSS customization.
- Search-Based Analytics: Natural Language Processing, Slack and Teams integration.
- Multi-Source Joins: Join data across SQL, NoSQL, REST APIs on-the-fly.
- Alerts: Real-time triggers via email, webhook, Slack.
- Customer Support: Knowledge base, release notes, chat system (Zendesk), community forum.
Pricing
- Not publicly listed; custom quotes for Basic, Team, and Enterprise tiers.
- Discounts available for startups and non-profits.
Benefits
- Smooth, secure embedding with SSO and user authentication
- Highly customizable, white-labeled experience
- Native support for SQL, NoSQL, REST APIs, and documents
- Works with unstructured data
- AI-powered insights and conversational analytics
Limitations
- Not open source
- Out-of-the-box visualizations may need customization for aesthetic polish
Power BI
Power BI by Microsoft is a comprehensive BI tool with deep integration into the Microsoft ecosystem. It offers rich embedding options, now including Copilot AI assistant in embedded reports.
Features
- Embedded Analytics: Secure embed (no-code), Power BI Embedded for advanced developer scenarios. Options for “embed for customers” (no Power BI login) and “embed for organization” (requires login).
- AI Features: Power BI Copilot (generative AI for building visuals and reports from prompts), Q&A for natural language queries, AI visuals (Key Influencers, Decomposition Tree), Azure ML integration.
- Integrations: Hundreds of SaaS and database connectors, deep Microsoft 365 and Azure integration (Excel, Teams, SharePoint, OneLake, Fabric).
- Visualizations: Customizable, interactive charts with drill-down features.
- Alerts: Notifications via email or in Power BI’s notification center.
- Customer Support: Learning resources, community forums, Microsoft Fabric support.
Pricing
- Free plan (for personal use)
- Pro: $10/user/month
- Premium Per User (PPU): $20/user/month
- Premium Capacity: starts ~$4,995/month
- Power BI Embedded: Azure consumption-based pricing
Benefits
- Simple, secure embedding with extensive developer API
- AI-powered Copilot for conversational insights
- Tight integration with Microsoft products
- Scalable pricing from self-service to enterprise
Limitations
- Viewers often need a Power BI license
- Complex UI with steep learning curve
- Limited support for unstructured data
- Embedding for external users typically requires Premium capacity
Domo
Domo is a full-stack cloud-based BI platform offering robust embedded analytics through its Domo Everywhere feature. It’s moving aggressively into AI-powered experiences with Domo.AI.
Features
- Embedded Analytics: No-code and low-code sharing, secure multi-tenant portals, white-label options.
- AI Features: Domo.AI Chat (conversational assistant with “show your work” transparency), Universal Models (prebuilt ML for forecasting, sentiment), AI Model Management, ResponsibleGPT for safe LLM use.
- Integrations: 1,000+ connectors spanning cloud apps, SQL/NoSQL databases, social APIs.
- Visualizations: 150+ customizable types with drag-and-drop creation.
- Alerts: Real-time notifications via text, email, or app.
- Customer Support: Knowledge base, videos, community forum, email, phone.
Pricing
- Free trial (30 days)
- Custom quoted pricing based on data scale and usage capacity
- Unlimited user model (no per-seat charges)
Benefits
- Easy no-code embedding with white-label support
- AI-powered conversational analytics
- Unlimited users with predictable consumption pricing
- Broad integration and automation capabilities
Limitations
- Requires technical setup for custom connectors
- Advanced features can have steep learning curves
- Pricing can be high for enterprise-scale use
Qlik Sense
Qlik Sense is a modern BI platform emphasizing interactive, in-memory analytics. Its Qlik Cloud service has moved to capacity-based pricing and emphasizes AI-powered insights with Qlik Answers.
Features
- Embedded Analytics: Flexible APIs, iFrame embedding, Nebula.js for custom visualizations, mashups.
- AI Features: Insight Advisor, Qlik Answers (GenAI chat assistant), AutoML (no-code predictive modeling), natural language generation.
- Integrations: Hundreds of connectors via Connector Factory, tight integration with Talend for data quality, support for SQL/NoSQL, cloud warehouses.
- Visualizations: Fully customizable visuals including charts, treemaps, gauges.
- Search-Based Analytics: Insight Advisor with natural language chat, speech-to-text, Slack/Teams integration.
- Multi-Source Joins: Supports various join types across sources.
- Alerts: Data-driven notifications via email or mobile.
- Customer Support: Knowledge base, chatbot, support portal, community forum.
Pricing
- Starter: ~$200/month (up to 10 users)
- Standard: ~$825/month (unlimited users, 25GB data)
- Premium: ~$2,750/month (50GB data, advanced AI/ML, public embedding)
- Enterprise: Custom pricing
Benefits
- Simple no-code/low-code embedding options
- Powerful GenAI assistant with secure governance
- Supports hundreds of integrations, including unstructured data indexing
- Highly customizable visualizations
- Unlimited user pricing (based on data capacity)
Limitations
- Complex setup for advanced embedding
- Best AI/embedding features in higher tiers
- Users depend on Qlik for new connectors
- High cost for enterprise-scale deployments
Looker
Looker, part of Google Cloud, is an enterprise-grade BI platform focused on governed modeling with strong embedding capabilities. It now includes Duet AI for generative analytics.
Features
- Embedded Analytics: Public, private, SSO embedding via secure iframes. Extension Framework for custom apps. Full API access.
- AI Features: Duet AI assistant (natural language query, auto-generated dashboards, LookML suggestions), integration with Vertex AI for ML scoring.
- Integrations: Native SQL data source support, BigQuery integration, JDBC/ODBC for other SQL systems. Connected Sheets and integration with Google Workspace.
- Visualizations: Customizable charts including gauges, radar, sunburst, bar, area.
- Analytics: Looker Blocks (prebuilt models), semantic modeling with LookML.
- Alerts: Conditional notifications via email or Slack.
- Customer Support: Help page, searchable knowledge base, community forum.
Pricing
- Custom pricing based on users, data scale, and embedding/OEM usage
- Typically enterprise contracts negotiated with Google Cloud
Benefits
- Secure, scalable embedding with SSO
- Tight integration with Google Cloud and Workspace
- Generative AI assistant for natural language querying
- Multi-cloud deployment flexibility
Limitations
- No native NoSQL connectors (SQL warehouse required)
- Poor support for unstructured data
- Requires learning LookML for advanced modeling
- Complex enterprise pricing model
Final Thoughts
Embedded analytics brings insights directly to the point of action. Tools like Tableau, Knowi, Power BI, Domo, Qlik Sense, and Looker enable companies to deliver interactive dashboards, AI-powered insights, and even natural language Q&A directly inside their software, portals, and apps, enabling faster, smarter decisions exactly where they’re needed.
