Data-Driven E-Commerce, Without the Data Engineering
Connect your storefront, payment processor, fulfillment system, and marketing platforms. Build dashboards for conversion optimization, customer LTV, and inventory management, all in one place, no warehouse needed.
Trusted by teams across industries
How It Works
From data to dashboard in three steps
Skip the months-long ETL setup. Knowi connects directly to your infrastructure and gets you to insights in minutes.
Connect your commerce stack
Plug into Shopify, WooCommerce, Stripe, PostgreSQL, MongoDB, and marketing APIs. Knowi connects natively to 30+ data sources without ETL or data pipelines.
Unify the customer journey
Join order data, payment records, marketing attribution, and support tickets in a single query. See the full funnel from ad click to repeat purchase.
Optimize and grow
Build dashboards for conversion rates, AOV, LTV, and cohort retention. Share with marketing, operations, and leadership or embed analytics in your seller portal.
Capabilities
What can you do with e-commerce analytics on Knowi?
Connect Shopify, Stripe, ad platforms, and warehouse systems in one place -then analyze conversion, LTV, and inventory without building a data pipeline.
Track cart abandonment and conversion funnel drop-off
Monitor visitors, add-to-cart rates, checkout starts, and completed purchases across channels. Pinpoint where customers drop off in the funnel and measure the impact of changes over time.
Calculate customer lifetime value by cohort and channel
Break down LTV by acquisition source, product category, geography, and signup cohort. Identify which customers and marketing channels generate the most long-term revenue so you can allocate spend accordingly.
Monitor inventory levels and get stockout alerts in real time
Track stock counts, fulfillment times, and return rates across warehouses and channels. Set threshold alerts for low inventory and slow-moving SKUs before they impact revenue or customer experience.
Measure multi-channel marketing attribution and true ROAS
Join Google Ads, Meta, email, and affiliate data with actual order records to calculate real customer acquisition cost and return on ad spend. No more relying on platform-reported numbers that double-count conversions.
Combine Shopify, Stripe, and warehouse data without ETL
Knowi's cross-source joins let you blend order data from Shopify, payment records from Stripe, and fulfillment data from your warehouse system in a single query - no data warehouse, no ETL pipeline, no waiting on engineering.
Embed seller analytics dashboards in your marketplace portal
White-label Knowi dashboards into your seller or vendor portal. Each seller sees only their own performance data with row-level security, under your brand, with no access to other sellers' information.
Dashboard Examples
See e-commerce analytics in action
Real dashboard patterns used by teams running on Knowi.
Conversion Analytics Dashboard
Visualize the full purchase funnel from traffic source to order completion. Compare conversion rates by channel, device, and product category to optimize spend.
Try it freeCustomer LTV Dashboard
Track lifetime value, repeat purchase rates, and cohort retention curves. Segment by acquisition channel to understand which customers drive sustainable growth.
Try it freeFulfillment & Inventory Dashboard
Monitor order processing times, shipping SLAs, return rates, and stock levels across warehouses. Catch fulfillment bottlenecks and inventory risks early.
Try it freeWhy Knowi
What other tools can’t do
Most analytics tools require a warehouse. Knowi connects directly to your data and gives your team AI, anomaly detection, and cross-source analytics out of the box.
See the full funnel in one place
Ad platforms, storefronts, payments, and fulfillment live in different systems. Knowi joins them all in a single query so you see the complete picture.
Stop tab-switching between Shopify, Stripe, and Google Analytics.
No data warehouse required
Connect directly to your databases and APIs without building a warehouse. Most e-commerce teams start getting insights within a day, not months.
Your CFO doesn't want to fund a data warehouse. They want answers.
AI-powered customer insights
Natural language search lets merchandising and marketing teams explore data without SQL. Ask 'what products have the highest repeat rate?' and get instant charts.
Give every team member the power of a data analyst.
Embed analytics in your marketplace
Build seller-facing dashboards and embed them in your marketplace portal. White-label everything - sellers see your brand, not a third-party tool.
Turn analytics into a platform feature your sellers pay for.
Data Connectivity
Connect to everything. Join across anything.
No warehouse required. Knowi connects directly to your operational databases, APIs, and files.
Cross-source joins, no ETL required
Combine data from any of the above on the fly. A single dashboard widget can pull from multiple sources in the same query. No warehouse. No staging tables.
Customer Success
See how e-commerce teams use Knowi
Real e-commerce companies running analytics on Knowi today.
How a pet products and services company unified all their e-commerce data in one place
A pet products and services company runs on Shopify and was juggling credentials across dozens of tools - ad platforms, fulfillment, email, payments - just to build a single report. With Knowi, they pulled every data source, credential, and API into one platform. No more logging into everything separately or wrangling exports.
How an ecommerce company powers Click2Cart analytics with Knowi
An ecommerce company enables CPG brands to transform marketing touchpoints into direct purchasing opportunities through their Click2Cart platform. Knowi provides NLP/AI-driven analytics and self-service dashboards — both client-facing product views and internal tenant-level analysis from MySQL and Redshift.
Frequently Asked Questions
Quick answers to common questions about e-commerce analytics on Knowi
How do I connect Shopify or Magento to an analytics dashboard?
How do I track cart abandonment and conversion funnel drop-off?
How do I calculate customer lifetime value for an e-commerce store?
How do I measure true ROAS across Google Ads, Meta, and email?
Do I need a data warehouse for e-commerce analytics?
How does Knowi compare to Tableau or Power BI for e-commerce?
Can I embed analytics dashboards into my marketplace or seller portal?
How do I sync and monitor inventory across multiple sales channels?
What is the best way to analyze product performance across an e-commerce catalog?
See e-commerce analytics with your own data
Connect your store or send us a sample dataset. We'll build a working dashboard in your first call, not slides.