Data-Driven E-Commerce, Without the Data Engineering

Connect your storefront, payment processor, fulfillment system, and marketing platforms. Build dashboards for conversion optimization, customer LTV, and inventory management, all in one place, no warehouse needed.

Trusted by teams across industries

Verizon Lockheed Martin Telstra Everbridge ConvergeOne NJM

How It Works

From data to dashboard in three steps

Skip the months-long ETL setup. Knowi connects directly to your infrastructure and gets you to insights in minutes.

1

Connect your commerce stack

Plug into Shopify, WooCommerce, Stripe, PostgreSQL, MongoDB, and marketing APIs. Knowi connects natively to 30+ data sources without ETL or data pipelines.

2

Unify the customer journey

Join order data, payment records, marketing attribution, and support tickets in a single query. See the full funnel from ad click to repeat purchase.

3

Optimize and grow

Build dashboards for conversion rates, AOV, LTV, and cohort retention. Share with marketing, operations, and leadership or embed analytics in your seller portal.

Capabilities

What can you do with e-commerce analytics on Knowi?

Connect Shopify, Stripe, ad platforms, and warehouse systems in one place -then analyze conversion, LTV, and inventory without building a data pipeline.

Track cart abandonment and conversion funnel drop-off

Monitor visitors, add-to-cart rates, checkout starts, and completed purchases across channels. Pinpoint where customers drop off in the funnel and measure the impact of changes over time.

Calculate customer lifetime value by cohort and channel

Break down LTV by acquisition source, product category, geography, and signup cohort. Identify which customers and marketing channels generate the most long-term revenue so you can allocate spend accordingly.

Monitor inventory levels and get stockout alerts in real time

Track stock counts, fulfillment times, and return rates across warehouses and channels. Set threshold alerts for low inventory and slow-moving SKUs before they impact revenue or customer experience.

Measure multi-channel marketing attribution and true ROAS

Join Google Ads, Meta, email, and affiliate data with actual order records to calculate real customer acquisition cost and return on ad spend. No more relying on platform-reported numbers that double-count conversions.

Combine Shopify, Stripe, and warehouse data without ETL

Knowi's cross-source joins let you blend order data from Shopify, payment records from Stripe, and fulfillment data from your warehouse system in a single query - no data warehouse, no ETL pipeline, no waiting on engineering.

Embed seller analytics dashboards in your marketplace portal

White-label Knowi dashboards into your seller or vendor portal. Each seller sees only their own performance data with row-level security, under your brand, with no access to other sellers' information.

Dashboard Examples

See e-commerce analytics in action

Real dashboard patterns used by teams running on Knowi.

Growth

Conversion Analytics Dashboard

Visualize the full purchase funnel from traffic source to order completion. Compare conversion rates by channel, device, and product category to optimize spend.

Try it free
Customers

Customer LTV Dashboard

Track lifetime value, repeat purchase rates, and cohort retention curves. Segment by acquisition channel to understand which customers drive sustainable growth.

Try it free
Operations

Fulfillment & Inventory Dashboard

Monitor order processing times, shipping SLAs, return rates, and stock levels across warehouses. Catch fulfillment bottlenecks and inventory risks early.

Try it free

Why Knowi

What other tools can’t do

Most analytics tools require a warehouse. Knowi connects directly to your data and gives your team AI, anomaly detection, and cross-source analytics out of the box.

See the full funnel in one place

Ad platforms, storefronts, payments, and fulfillment live in different systems. Knowi joins them all in a single query so you see the complete picture.

Stop tab-switching between Shopify, Stripe, and Google Analytics.

No data warehouse required

Connect directly to your databases and APIs without building a warehouse. Most e-commerce teams start getting insights within a day, not months.

Your CFO doesn't want to fund a data warehouse. They want answers.

AI-powered customer insights

Natural language search lets merchandising and marketing teams explore data without SQL. Ask 'what products have the highest repeat rate?' and get instant charts.

Give every team member the power of a data analyst.

Embed analytics in your marketplace

Build seller-facing dashboards and embed them in your marketplace portal. White-label everything - sellers see your brand, not a third-party tool.

Turn analytics into a platform feature your sellers pay for.

Data Connectivity

Connect to everything. Join across anything.

No warehouse required. Knowi connects directly to your operational databases, APIs, and files.

Primary Databases
PostgreSQLMySQLMongoDBSnowflakeBigQueryRedshift
Additional Databases
ElasticsearchDynamoDBClickHouseSQL Server
APIs & Files
REST APIsShopifyStripeGoogle AdsMeta AdsJSON

Cross-source joins, no ETL required

Combine data from any of the above on the fly. A single dashboard widget can pull from multiple sources in the same query. No warehouse. No staging tables.

Customer Success

See how e-commerce teams use Knowi

Real e-commerce companies running analytics on Knowi today.

Shopify & E-Commerce

How a pet products and services company unified all their e-commerce data in one place

A pet products and services company runs on Shopify and was juggling credentials across dozens of tools - ad platforms, fulfillment, email, payments - just to build a single report. With Knowi, they pulled every data source, credential, and API into one platform. No more logging into everything separately or wrangling exports.

ShopifyAll data in one placeAPI integrationsNo data wrangling
CPG & E-Commerce Platform

How an ecommerce company powers Click2Cart analytics with Knowi

An ecommerce company enables CPG brands to transform marketing touchpoints into direct purchasing opportunities through their Click2Cart platform. Knowi provides NLP/AI-driven analytics and self-service dashboards — both client-facing product views and internal tenant-level analysis from MySQL and Redshift.

NLP/AI analyticsClient-facingMySQLRedshift
AI-powered analytics across 200,000+ businesses on their e-commerce platform.

Frequently Asked Questions

Quick answers to common questions about e-commerce analytics on Knowi

How do I connect Shopify or Magento to an analytics dashboard?
Knowi connects to Shopify and Magento via REST API, pulling orders, products, customers, and inventory data automatically. You can also connect WooCommerce, BigCommerce, or any platform with a REST or GraphQL API. Once connected, you can join e-commerce data with Stripe, Google Ads, or your own databases in a single query.
How do I track cart abandonment and conversion funnel drop-off?
Knowi lets you build funnel visualizations that track each step from page view to purchase. Connect your Shopify or analytics event data and map visitors, add-to-cart actions, checkout starts, and completed orders. You can segment by traffic source, device, or geography to pinpoint where and why customers drop off.
How do I calculate customer lifetime value for an e-commerce store?
Knowi's cross-source joins let you combine order history from Shopify with payment data from Stripe and marketing spend from ad platforms. You can then calculate LTV by cohort, acquisition channel, product category, or geography. Unlike spreadsheet-based approaches, the calculation updates automatically as new orders come in.
How do I measure true ROAS across Google Ads, Meta, and email?
Knowi joins ad spend data from Google Ads and Meta with actual order records from Shopify or your database. This gives you real return on ad spend based on confirmed purchases, not platform-reported conversions that often double-count. You can also blend in email campaign data from Klaviyo or Mailchimp for a complete attribution picture.
Do I need a data warehouse for e-commerce analytics?
No. Knowi queries your data where it lives — Shopify, Stripe, PostgreSQL, MongoDB, Google Sheets, and 30+ other sources. Cross-source joins happen at read time, so you can blend order, payment, and marketing data without building ETL pipelines or maintaining a warehouse. This saves months of setup and eliminates ongoing engineering overhead.
How does Knowi compare to Tableau or Power BI for e-commerce?
Tableau and Power BI require you to first model your data in a warehouse before building dashboards. Knowi connects directly to Shopify, Stripe, ad platforms, and databases, then joins them at query time. Knowi also includes native natural language querying, white-label embedding for seller portals, and threshold-based alerts — features that require enterprise add-ons or are unavailable in Tableau and Power BI.
Can I embed analytics dashboards into my marketplace or seller portal?
Yes. Knowi supports white-label embedded analytics with row-level security. Each seller or vendor sees only their own sales, inventory, and performance data under your brand. Dashboards are embedded via iframe or JavaScript SDK, and you control styling, permissions, and data access per user or organization.
How do I sync and monitor inventory across multiple sales channels?
Knowi connects to your e-commerce platform, warehouse management system, and any databases tracking stock levels. You can build a unified inventory dashboard that shows real-time quantities by SKU, channel, and warehouse location. Threshold alerts notify your team via email, Slack, or webhook when stock drops below reorder levels or when slow-moving inventory needs attention.
What is the best way to analyze product performance across an e-commerce catalog?
Knowi lets you join product data from Shopify with review scores, return rates, and margin data from your own systems. You can rank products by revenue, conversion rate, return rate, or profit margin — then filter by category, season, or channel. Natural language queries let merchandising teams ask questions like "which products had the highest return rate last quarter" without writing SQL.

See e-commerce analytics with your own data

Connect your store or send us a sample dataset. We'll build a working dashboard in your first call, not slides.