Analytics Your SaaS Customers Will Actually Use

Embed interactive dashboards, AI-powered search, and real-time alerts directly into your SaaS product. Connect to any database, SQL, NoSQL, or REST API, without building a data pipeline. White-label everything. Go live in weeks.

Trusted by teams across industries

Verizon Lockheed Martin Telstra Everbridge ConvergeOne NJM

How It Works

From data to dashboard in three steps

Skip the months-long ETL setup. Knowi connects directly to your infrastructure and gets you to insights in minutes.

1

Connect your product data

Plug directly into PostgreSQL, MongoDB, Snowflake, Elasticsearch, REST APIs, and dozens more. No ETL pipelines, no data warehouse required. Knowi queries your production and analytics databases where they live.

2

Build customer-facing dashboards

Create interactive dashboards with 30+ visualization types. Join data from multiple sources in a single query, combine usage metrics, billing data, and product telemetry without a staging layer.

3

Embed and white-label

Ship dashboards inside your app with iFrame, JavaScript SDK, or API. Full white-label support, SSO integration, and row-level security ensure each customer only sees their own data under your brand.

Capabilities

What can you do with SaaS analytics on Knowi?

Connect your product database, billing system, and CRM then ship customer-facing analytics without building an internal BI tool from scratch.

Serve multi-tenant dashboards with row-level security

Deliver analytics to thousands of customers from a single dashboard template. Each tenant sees only their own data, enforced at query time with content filters or database-level security policies. No per-customer duplication needed.

Embed white-label analytics that match your product

Remove all Knowi branding, inject your own CSS, and deliver analytics that look and feel native to your SaaS product. Supports iframe embed, encrypted URL embed, and a JavaScript SDK for full programmatic control.

Let customers ask questions in plain English

Knowi's natural language search lets your end users type questions and get instant visualizations, no SQL, no training. Embed this search bar directly into your product for self-service analytics your customers will actually use.

Detect anomalies and alert users automatically

Surface unusual patterns in product usage, billing, or performance data automatically. Deliver alerts to your customers via Slack, email, or webhook so they catch issues before they escalate.

Join MongoDB, PostgreSQL, and API data in one query

Combine your product database, CRM, billing system, and third-party APIs in a single query. Knowi joins across SQL and NoSQL sources natively, no warehouse, no ETL pipeline, no waiting for data engineering.

Schedule automated PDF reports for each customer

Let customers configure their own report delivery schedule. Reports are scoped to their permissions via row-level security and delivered as branded PDFs to their inbox automatically.

Dashboard Examples

See saas analytics in action

Real dashboard patterns used by teams running on Knowi.

Product Analytics

SaaS Usage Dashboard

Track feature adoption, user engagement, and retention metrics. Help customers understand how their teams use your product and where they get the most value.

Try it free
Customer Health

Customer Success Dashboard

Monitor account health scores, support ticket trends, and NPS over time. Give customer success teams a single view to identify at-risk accounts before churn happens.

Try it free
Revenue Analytics

Subscription Analytics Dashboard

Visualize MRR, ARR, churn rate, expansion revenue, and cohort analysis. Give finance and leadership real-time visibility into the metrics that matter.

Try it free

Why Knowi

What other tools can’t do

Most analytics tools require a warehouse. Knowi connects directly to your data and gives your team AI, anomaly detection, and cross-source analytics out of the box.

Ship analytics in weeks, not quarters

Skip the 6-12 month build cycle. Connect your data, build dashboards, embed them, Knowi's team works with you from day one.

Your engineers stay on your core product. We handle the analytics layer.

Any data source. No warehouse required.

Most embedded tools require Snowflake or BigQuery. Knowi connects directly to your operational databases and APIs, no ETL, no staging tables.

Your data doesn't all live in one place. Your analytics tool shouldn't require it to.

AI built into the embedded experience

Your customers can ask questions in plain English, get AI-generated dashboards, and receive anomaly alerts, all inside your product, under your brand.

Other tools give you charts. Knowi gives your customers an AI analyst.

Managed service - we build it with you

From planning to deployment, Knowi's team writes queries, builds dashboards, configures integrations, and handles ongoing requests.

You don't need a BI team to ship embedded analytics.

Data Connectivity

Connect to everything. Join across anything.

No warehouse required. Knowi connects directly to your operational databases, APIs, and files.

Primary Databases
PostgreSQLMySQLMongoDBSnowflakeBigQueryRedshift
Additional Databases
ElasticsearchDynamoDBCassandraSQL Server
APIs & Files
REST APIsStripe APISalesforceHubSpotJSON

Cross-source joins, no ETL required

Combine data from any of the above on the fly. A single dashboard widget can pull from multiple sources in the same query. No warehouse. No staging tables.

Customer Success

See how SaaS teams ship embedded analytics with Knowi

Real SaaS companies embedding Knowi into their products today.

CRM & Fundraising SaaS

How an Australian charity organization embeds analytics for 100+ charities

An Australian charity organization needed a white-labeled, multi-tenant BI layer for their charity CRM platform. They use Knowi's SSO embedded analytics to give each nonprofit customer personalized dashboards, NLP-powered data exploration, and automated reporting, all inside their product.

Embedded dashboardsWhite-labelMulti-tenantNLP search
Multi-tenant embedded analytics serving charity organizations across Australia.
Workflow Automation SaaS

How a retirement planning software company replaced GoodData with Knowi for embedded analytics

A software company that builds workflow automation for retirement plan administrators, moved off GoodData because it required external ETL pipelines and couldn't natively connect to MongoDB. With Knowi, they embed a self-service dashboard builder directly in their platform, no ETL, full white-label, dark mode CSS support.

MongoDB nativeDashboard builderWhite-labelReplaced GoodData
Native MongoDB integration eliminated ETL pipelines that GoodData required.

Frequently Asked Questions

Quick answers to common questions about SaaS analytics on Knowi

How do I embed analytics dashboards into my SaaS product?
Knowi offers three embedding methods: simple URL embed for internal portals, AES-encrypted URL embed for secure multi-tenant SaaS delivery, and a JavaScript SDK for full programmatic control including SSO pass-through. All methods support white-labeling (remove Knowi branding, inject your CSS) and row-level security so each customer only sees their own data. Most teams embed their first dashboard in under a week.
How do I track product usage and feature adoption analytics?
Knowi connects directly to your product database (MongoDB, PostgreSQL, MySQL, or any SQL/NoSQL source) and lets you build dashboards that track feature usage frequency, adoption curves, user engagement depth, and session patterns. You can join product event data with billing and CRM data in a single query to correlate feature adoption with retention and expansion revenue — without exporting to a warehouse first.
Can I predict customer churn with SaaS analytics?
Yes. Knowi includes built-in machine learning models you can apply directly to your product usage and billing data. You can build churn risk scores based on login frequency, feature engagement, support ticket volume, and payment patterns. Set automated alerts via Slack, email, or webhook when high-value accounts show declining usage, so your CS team can intervene before the customer cancels.
How do I build an MRR and ARR dashboard for my SaaS business?
Knowi connects directly to your billing system (Stripe, Chargebee, or your own database) and lets you build real-time MRR/ARR dashboards that break down revenue by plan tier, cohort, and expansion vs. contraction. You can join billing data with product usage data to track metrics like revenue per feature, net revenue retention, and trial-to-paid conversion rates — all without a data warehouse or manual CSV exports.
Can Knowi connect to MongoDB and PostgreSQL at the same time?
Yes. Knowi is one of the few analytics platforms that natively queries both SQL and NoSQL databases and joins the results at query time. You can combine MongoDB product event data with PostgreSQL billing records, Elasticsearch logs, and REST API data from tools like Salesforce or HubSpot — all in a single query. No ETL pipeline, no data warehouse, no schema mapping required.
How do I measure trial-to-paid conversion rates?
Knowi lets you join your signup, product usage, and billing data to build conversion funnel dashboards. Track trial activation rates, time-to-first-value, feature usage during trial, and conversion by acquisition source or plan tier. Built-in cohort analysis shows how conversion rates trend over time, and you can set alerts when trial engagement drops below thresholds that historically predict low conversion.
How does Knowi compare to Tableau or Power BI for SaaS embedded analytics?
Tableau and Power BI were built for internal BI, not customer-facing embedded analytics. Embedding Tableau requires Tableau Server or Tableau Cloud at significant per-user cost, and Power BI Embedded charges per render or capacity unit. Knowi was purpose-built for embedded analytics: it includes native multi-tenant row-level security, full white-label support, and direct NoSQL connectivity (MongoDB, Elasticsearch, Cassandra) out of the box. Knowi also joins across SQL and NoSQL sources in a single query without ETL, which neither Tableau nor Power BI can do natively.
Do my customers need technical skills to use embedded Knowi dashboards?
No. Knowi's embedded dashboards include interactive filters, drill-downs, and a natural language search bar where your customers type questions in plain English and get instant visualizations. You can also configure which features are exposed per user role, so power users get full exploration while casual users see simplified views. No SQL or technical training is required for end users.
How long does it take to add embedded analytics to a SaaS product?
Most teams embed their first production dashboard in 4-5 weeks. The typical process is: connect your data sources (day one), build and test dashboard templates (week one to two), configure multi-tenant security and white-labeling (week two to three), and deploy to production (week four to five). Knowi's solution engineering team works with you through the entire process. Simple proof-of-concept embeds often go live in days.

See embedded analytics with your own data

Send us a sample dataset or connect your database live. We'll build a working embedded dashboard in your first call, not slides.