Embed Elasticsearch Analytics Into Your SaaS App

Ship customer-facing dashboards in weeks, not months. White-label, multi-tenant, no ETL. Connect directly to Elasticsearch - no data extraction or warehouse required. Join Elasticsearch with SQL databases and REST APIs in a single query.

Trusted by teams in fintech, healthcare, media, and SaaS

Why Knowi for Elasticsearch

What other embedded tools can't do with Elasticsearch

Most embedded analytics tools can't connect to Elasticsearch at all. Knowi queries it natively and gives your customers AI, anomaly detection, and cross-source joins.

Native Elasticsearch - no extraction, no warehouse

Knowi queries Elasticsearch directly using its native query DSL. No need to extract data into a warehouse, no Logstash pipelines, no flattening nested JSON. Connect to any Elasticsearch cluster and visualize in minutes.

Other tools make you move Elasticsearch data into a warehouse first. Knowi queries it where it lives.

AI built into the embedded experience

Your customers can ask questions in plain English directly from the embedded dashboard. Generate dashboards from prompts. Surface anomalies automatically.

Knowi's AI is private - no data leaves your environment. No OpenAI keys. No third-party API calls.

Other embedded tools give you charts. Knowi gives your customers an AI analyst.

Join Elasticsearch with SQL, APIs, and warehouses

Combine Elasticsearch data with PostgreSQL, MySQL, MongoDB, Snowflake, REST APIs, and 30+ other sources in a single query. No staging database required.

Your data doesn't all live in Elasticsearch. Your embedded tool shouldn't require it to.

Managed service - we build it with you

From planning to deployment, Knowi's team works as an extension of yours. We write the queries, build the dashboards, configure the integrations, and handle ongoing requests.

Your engineering team stays focused on your core product.

You don't need a BI team to ship embedded Elasticsearch analytics.
Integration

Three ways to embed. Pick what fits.

Choose the method that matches your security requirements and customization needs.

Simple

URL Embed

Public or internal embeddable dashboard via a generated URL. Copy, paste, done.

  • Shareable link for any dashboard or widget
  • No code required
  • Optional parameter filtering via URL
Best for: Internal portals, knowledge bases, quick sharing
Secure

Encrypted URL

AES-encrypted parameter passing with time-based expiration. Filter per customer without exposing query parameters.

  • AES encryption with your own key
  • Time-to-live expiration on every request
  • Tamper-proof customer-level filtering
Best for: Multi-tenant SaaS, customer portals, partner dashboards
Full Control

JavaScript API

Programmatic control over layout, styling, and components. White-label everything your customers see.

  • Custom CSS injection and theming
  • Toggle headers, filters, menus per embed
  • Responsive auto-height and spacing
  • Granular menu and export controls
Best for: Production embedded products, white-label analytics

Single Sign-On across all methods

Token-based SSO maps your users to Knowi with their existing permissions. SAML or API-driven. No second login. No separate credentials. Your customers authenticate once in your app, Knowi inherits the session and enforces row-level security automatically.

Comparison

Why Knowi vs Kibana for Embedded Analytics?

Kibana is built for internal ops monitoring. For production SaaS embedding with customer-facing dashboards, you need more.

Feature Kibana Knowi
Multi-tenant row-level security No Built-in
Full white-labeling No Complete
SSO integration (SAML, OAuth, JWT) Basic Any provider
Join Elasticsearch + SQL + REST APIs No Single query
JavaScript SDK for deep integration No Full SDK
Customer-facing embedding Limited iframes Production-ready
Self-service analytics for end users Ops-focused Full self-service
AI / Natural language queries No Embeddable
Scheduled PDF reports Paid feature Included

Kibana is great for internal ops. Knowi is built for customer-facing embedded analytics with multi-tenancy, white-labeling, cross-source joins, and AI.

Security & Multi-Tenancy

Built for multi-tenant from day one

Every feature you need to serve thousands of customers from a single deployment, without compromising data isolation.

White-label

Replace all Knowi branding. Upload your logo. Match your app's look and feel with custom CSS. Your customers see your brand, not ours.

Row-level security

Filter data per user or tenant at query time. Each customer only sees their data. Configurable via content filters or in-database security policies.

Dashboard templates

One dashboard config, dynamically filtered per tenant. Serve 1,000 customers from a single template - no duplication, no per-tenant maintenance.

Encrypted parameter passing

AES encryption prevents tampering with request parameters. Time-to-live settings expire access automatically. Your customers can't manipulate filters to see other tenants' data.

SSO

SAML, token-based, or API-driven. Users authenticate once in your app and Knowi inherits their session and permissions. No second login. No separate credentials.

On-prem deployment

Docker, Kubernetes, or native install. AI engine runs on-prem with GPU support. Data never leaves your infrastructure.

SOC 2 Type II

Knowi's managed cloud is SOC 2 Type II certified. Or deploy in your own environment for full control. Your compliance team gets what they need either way.

Your customers' data stays isolated. Your compliance team stays happy. Your security review goes faster.

End-User Experience

Self-service analytics your customers will actually use

Everything your end users see and do inside the embedded experience.

Interactive dashboards

Filter, drill down, and explore. 40+ visualization types including geospatial, heatmaps, Sankey, and chord diagrams.

Natural language search

Customers type a question in English and get an answer. No training, no query language, no learning curve.

Scheduled reports

PDF reports delivered via email on a schedule. Customers configure their own delivery preferences and recipients.

Smart alerts

ML-based anomaly detection or threshold alerts. Delivered via Slack, Teams, email, or webhook, with context, not just a number.

Data export

Download to CSV or Excel for offline analysis. Scoped to user permissions, no data leakage across tenants.

Personalized views

Each user sees data scoped to their role and permissions. Filters persist across sessions. No two users see the same thing unless they should.

Build vs. Buy

The cost of building vs. embedding

Every product team considers building analytics in-house. Here's what that actually looks like side by side.

Build In-House

Custom analytics

Hire a team, pick a charting library, build a data pipeline, maintain it forever.

  • Engineers needed 2-3 full-time
  • Time to live 6-12 months
  • Data pipeline Build from scratch
  • Multi-tenant security Build from scratch
  • AI / NLP Separate project
  • Maintenance Permanent

Your engineers build BI instead of your product.

Embed with Knowi

Ship in weeks

Connect your Elasticsearch data, we build the dashboards, embed into your product. Done.

  • Engineers needed Zero
  • Time to live 4-5 weeks
  • Data pipeline Not needed
  • Multi-tenant security Built in
  • AI / NLP Included
  • Maintenance Managed by Knowi

Your engineers stay on your product. We handle analytics.

One path takes a year and pulls your team off your product. The other gets you live in weeks.

Customer Success

See how teams ship analytics with Knowi

Real companies embedding Knowi into their products today.

Telecom & Infrastructure

How intlx Solutions powers intlx360 with Knowi

Replaced fragmented monitoring tools and slow dashboards with a unified operational intelligence platform. intlx360 connects alarms, incidents, assets, and analytics across telecom operations in a single view.

Embedded dashboards Real-time analytics Multi-source data
“We're building things with Knowi no one else in the industry is doing.” Jeremy Boilard, intlx Solutions
Read the full story
IoT & Connected Devices

Verizon ThingSpace Intelligence

Knowi powers the embedded analytics layer inside Verizon's ThingSpace IoT platform, delivering real-time device monitoring, usage analytics, and anomaly detection across one of the world's largest connected device ecosystems.

Embedded dashboards IoT analytics SSO Custom alerts
Real-time monitoring for millions of connected devices across NoSQL, SQL, and API data sources.

Frequently Asked Questions

Quick answers to common questions about Knowi
Connect your Elasticsearch cluster to Knowi, build dashboards with the drag-and-drop builder, and embed them using a secure URL or JavaScript SDK. You pass tenant or user context at runtime so every embedded view is automatically scoped to the right customer.
Kibana is designed for internal ops monitoring and log analysis. Knowi is purpose-built for customer-facing embedded analytics in SaaS applications. Knowi supports multi-tenant isolation, full white-labeling, role-based access, cross-source joins (Elasticsearch + SQL + APIs), a JavaScript SDK for deep integration, and AI-powered natural language queries.
Yes. Each embedded session is securely scoped by tenant, user, or role using row-level filtering, group permissions, and runtime parameters. This ensures complete tenant isolation without duplicating dashboards or indices.
Yes. Embedded dashboards can appear fully inside your application. Your users access analytics without seeing Knowi branding, separate logins, or external navigation. The experience looks and feels like part of your product.
Simple embeds can be done in a few hours to a couple of days. Most SaaS teams complete a production-ready embedded setup with multi-tenant access and roles in one to two weeks, depending on security and customization needs.
You can join Elasticsearch with SQL databases, other NoSQL databases like MongoDB, cloud warehouses, APIs, search engines, and files. Common combinations include Elasticsearch with Postgres or MySQL, Snowflake or BigQuery, MongoDB, Stripe or other REST APIs, and CSV or S3 data.
Yes. Knowi provides embeddable NLQ and AI insights so customers can ask questions in plain English and get instant visual answers.
Yes. Knowi blends SQL, NoSQL, APIs, and documents without ETL and lets you embed unified dashboards directly into your app.

iFrame: simplest, fastest, fully isolated

JS SDK: deeper customization, events, interactivity, tighter product integration
Knowi supports both.

Most teams embed their first dashboard in minutes. Connect your data → build a dashboard → embed with a secure URL.

See Elasticsearch embedded analytics with your own data

Send us a sample dataset or connect your data live. We'll build a working embedded dashboard in your first call.

My team tested various data visualization tools like PowerBI, Domo, Sisense and Knowi emerged as the top choice for its speed in creating useful dashboards and ease of use for non-technical users.

Phil Bryant
VP Business Intelligence, MacroFab
Telstra Verizon Lockheed Martin Everbridge ConvergeOne NJM intlx Solutions

📆 Book your 30 minute demo