Audience Intelligence for Media and Entertainment

Knowi connects natively to the databases behind major CMS platforms (WordPress, Drupal, custom CMS) and ad servers like Google Ad Manager via REST API integration. You can also connect to social platforms, streaming backends, and subscription billing systems. No middleware or ETL tool is required — Knowi queries your sources directly and blends the results in a single dashboard.

Yes. Knowi's cross-source joins let you combine content engagement data from your website analytics, mobile app events, and streaming platform APIs in a single query. You can compare views, completion rates, and engagement time across all distribution channels without consolidating data into a warehouse first.

Knowi lets you join audience touchpoint data across social, search, email, and direct traffic sources in one query. You can build attribution models that track how viewers discover content on one platform and convert (subscribe, purchase, or engage) on another. This works by blending data from Google Analytics, social APIs, and your CMS without needing a separate attribution tool.

Yes. Knowi dashboards refresh on configurable intervals down to seconds, so you can monitor live viewership, concurrent streams, buffering rates, and engagement metrics as they happen. You can set threshold-based alerts via Slack, email, or webhook to flag drops in stream quality or spikes in viewer abandonment in real time.

Knowi lets you build cohort-based churn analysis dashboards that track subscriber retention by acquisition source, content consumption patterns, and engagement frequency. Built-in machine learning models can score churn risk per subscriber, and you can set automated alerts when high-value segments show declining engagement. This helps media teams intervene with targeted content or offers before subscribers cancel.

Yes. Knowi supports full white-label embedding with three methods: URL embed for simple portals, AES-encrypted URL embed for secure multi-partner access, and a JavaScript SDK for full programmatic control. Row-level security ensures each advertiser or partner sees only their own campaign data. You can inject custom CSS to match your brand, and there is no Knowi branding visible to your partners.

No. Knowi's natural language search lets anyone type questions in plain English — like "show me top-performing articles this week by page views" — and get instant visualizations. This means editorial teams can explore content performance and ad sales teams can pull campaign reports without waiting for analysts or learning SQL.

Tableau and Power BI require data to be extracted into a warehouse or flat file before visualization. Knowi connects directly to your live databases, APIs, and NoSQL sources — including MongoDB, Elasticsearch, and REST endpoints — and joins them in a single query without ETL. For media companies, this means you can blend CMS, ad server, and subscription data on the fly. Knowi also offers native white-label embedding and multi-tenant row-level security, which Tableau and Power BI charge significantly more for or require workarounds to achieve.

No. Knowi queries your existing databases and APIs directly, then joins the results at query time. This eliminates the need to build and maintain a data warehouse for most media analytics use cases. You can blend data from your CMS database, Google Ad Manager API, subscription billing system, and social platform APIs without any intermediate storage layer. Most media teams have their first cross-source dashboard live within days.