Frequently Asked Questions

Questions and answers about search-based analytics on Knowi

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A lot of business users have some data literacy but not the deep syntax knowledge required to analyze data themselves. With search-based analytics, your team (or customers if you embed) can explore the data by entering questions and getting back actionable data. This will eliminate the need to go to the data science team every time someone wants to explore the business metrics or statistics. 

In short, yes. And if you are employing a complex use case we recommend it. This usually involves working with the Knowi team of solution engineers to build out custom associations and synonyms for the natural language processing engine that powers your search-based analytics. 

Yes, the Knowi platform features full embedding with either iframes or javascript. It also features white-labeling so you can replace all Knowi branding with your own. With this option, you can let your clients enter queries in plain English and get back actionable data in real time.

Frequently Asked Questions

Questions and answers about search-based analytics on Knowi

aaaa

A lot of business users have some data literacy but not the deep syntax knowledge required to analyze data themselves. With search-based analytics, your team (or customers if you embed) can explore the data by entering questions and getting back actionable data. This will eliminate the need to go to the data science team every time someone wants to explore the business metrics or statistics. 

In short, yes. And if you are employing a complex use case we recommend it. This usually involves working with the Knowi team of solution engineers to build out custom associations and synonyms for the natural language processing engine that powers your search-based analytics. 

Yes, the Knowi platform features full embedding with either iframes or javascript. It also features white-labeling so you can replace all Knowi branding with your own. With this option, you can let your clients enter queries in plain English and get back actionable data in real time.

Embed AI Analytics Inside Your App

Ship customer-facing dashboards with built-in AI, anomaly detection, and data from any source - SQL, NoSQL, or REST APIs. White-label it. Lock it down with row-level security. Go live in weeks, not quarters.

Trusted by teams in fintech, healthcare, media, and SaaS

End-User Experience

Self-service analytics your customers will actually use

Everything your end users see and do inside the embedded experience.

Interactive dashboards

Filter, drill down, and explore. 40+ visualization types including geospatial, heatmaps, Sankey, and chord diagrams.

Natural language search

Customers type a question in English and get an answer. No training, no query language, no learning curve.

Scheduled reports

PDF reports delivered via email on a schedule. Customers configure their own delivery preferences and recipients.

Smart alerts

ML-based anomaly detection or threshold alerts. Delivered via Slack, Teams, email, or webhook, with context, not just a number.

Data export

Download to CSV or Excel for offline analysis. Scoped to user permissions, no data leakage across tenants.

Personalized views

Each user sees data scoped to their role and permissions. Filters persist across sessions. No two users see the same thing unless they should.

Integration

Three ways to embed. Pick what fits.

Choose the method that matches your security requirements and customization needs.

Simple

URL Embed

Public or internal embeddable dashboard via a generated URL. Copy, paste, done.

  • Shareable link for any dashboard or widget
  • No code required
  • Optional parameter filtering via URL
Best for: Internal portals, knowledge bases, quick sharing
Secure

Encrypted URL

AES-encrypted parameter passing with time-based expiration. Filter per customer without exposing query parameters.

  • AES encryption with your own key
  • Time-to-live expiration on every request
  • Tamper-proof customer-level filtering
Best for: Multi-tenant SaaS, customer portals, partner dashboards
Full Control

JavaScript API

Programmatic control over layout, styling, and components. White-label everything your customers see.

  • Custom CSS injection and theming
  • Toggle headers, filters, menus per embed
  • Responsive auto-height and spacing
  • Granular menu and export controls
Best for: Production embedded products, white-label analytics

Single Sign-On across all methods

Token-based SSO maps your users to Knowi with their existing permissions. SAML or API-driven. No second login. No separate credentials. Your customers authenticate once in your app, Knowi inherits the session and enforces row-level security automatically.

Security & Multi-Tenancy

Built for multi-tenant from day one

Every feature you need to serve thousands of customers from a single deployment, without compromising data isolation.

White-label

Replace all Knowi branding. Upload your logo. Match your app's look and feel with custom CSS. Your customers see your brand, not ours.

Row-level security

Filter data per user or tenant at query time. Each customer only sees their data. Configurable via content filters or in-database security policies.

Dashboard templates

One dashboard config, dynamically filtered per tenant. Serve 1,000 customers from a single template - no duplication, no per-tenant maintenance.

Encrypted parameter passing

AES encryption prevents tampering with request parameters. Time-to-live settings expire access automatically. Your customers can't manipulate filters to see other tenants' data.

SSO

SAML, token-based, or API-driven. Users authenticate once in your app and Knowi inherits their session and permissions. No second login. No separate credentials.

On-prem deployment

Docker, Kubernetes, or native install. AI engine runs on-prem with GPU support. Data never leaves your infrastructure.

SOC 2 Type II

Knowi's managed cloud is SOC 2 Type II certified. Or deploy in your own environment for full control. Your compliance team gets what they need either way.

Your customers' data stays isolated. Your compliance team stays happy. Your security review goes faster.

Why Knowi

What other embedded tools can't do

Most embedded analytics tools stop at charts. Knowi gives your customers AI, anomaly detection, and data from sources other tools can't reach.

AI built into the embedded experience

Your customers can ask questions in plain English directly from the embedded dashboard. Generate dashboards from prompts. Surface anomalies automatically. Get AI-powered recommendations on what to look at next.

Knowi's AI is private. This means no data leaves your environment. No OpenAI keys. No third-party API calls.

Other embedded tools give you charts. Knowi gives your customers an AI analyst.

Any data source. No warehouse required.

Connect directly to SQL databases, NoSQL (MongoDB, Elasticsearch, Cassandra, Couchbase), REST APIs, cloud warehouses, and flat files. Join across sources on the fly without ETL pipeline, no staging layer, no waiting for data engineering.

Your data doesn't all live in Snowflake. Your embedded tool shouldn't require it to.

Alerting out of the box

Your customers get alerts when something deviates from normal, not just when it crosses a static threshold.

Alerts go to Slack, Teams, email, or any webhook.

Most embedded tools stop at visualization. Knowi goes to detection and notification.

Managed service, we build it with you

From planning to deployment, Knowi's team works as an extension of yours. We help you write the queries, build the dashboards, configure the integrations, and handle ongoing requests.

Your engineering team stays focused on your core product.

You don't need a BI team to ship embedded analytics.
Data Connectivity

Connect to everything. Join across anything.

Most embedded tools require a warehouse. Knowi connects directly to your operational databases, APIs, and files.

SQL Databases
PostgreSQL MySQL SQL Server Oracle Snowflake BigQuery Redshift Databricks ClickHouse
NoSQL Databases
MongoDB Elasticsearch Cassandra Couchbase DynamoDB HBase MarkLogic
APIs & Files
REST APIs JSON CSV Excel Google Sheets

Cross-source joins - no ETL required

Combine data from any of the above on the fly. A single dashboard widget can pull from MongoDB and PostgreSQL in the same query. No warehouse. No staging tables. No waiting for a data pipeline.

Build vs. Buy

The cost of building vs. embedding

Every product team considers building analytics in-house. Here's what that actually looks like side by side.

Build In-House

Custom analytics

Hire a team, pick a charting library, build a data pipeline, maintain it forever.

  • Engineers needed 2-3 full-time
  • Time to live 6-12 months
  • Data pipeline Build from scratch
  • Multi-tenant security Build from scratch
  • AI / NLP Separate project
  • Maintenance Permanent

Your engineers build BI instead of your product.

Embed with Knowi

Ship in weeks

Connect your data, we build the dashboards, embed into your product. Done.

  • Engineers needed Zero
  • Time to live 4-5 weeks
  • Data pipeline Not needed
  • Multi-tenant security Built in
  • AI / NLP Included
  • Maintenance Managed by Knowi

Your engineers stay on your product. We handle analytics.

One path takes a year and pulls your team off your product. The other gets you live in weeks.

Implementation

Live in weeks, not quarters


1

Connect data

Databases, APIs, warehouses - no migration needed

2

Build dashboards

We build them with you, you review and iterate

3

Configure embedding

SSO, white-label, row-level security

4

Test

Real users, staging environment, refine

5

Go live

Ship it - we stay on for ongoing support

My team tested various data visualization tools like PowerBI, Domo, Sisense and Knowi emerged as the top choice for its speed in creating useful dashboards and ease of use for non-technical users.

Phil Bryant
VP Business Intelligence, MacroFab
Company 1 Company 2 Company 3 Company 4 Company 5 Company 5 Company 5
Customer Success

See how teams ship analytics with Knowi

Real companies embedding Knowi into their products today.

Telecom & Infrastructure

How intlx Solutions powers intlx360 with Knowi

Replaced fragmented monitoring tools and slow dashboards with a unified operational intelligence platform. intlx360 connects alarms, incidents, assets, and analytics across telecom operations in a single view.

Embedded dashboards Real-time analytics Multi-source data
“We're building things with Knowi no one else in the industry is doing.” Jeremy Boilard, intlx Solutions
Read the full story
IoT & Connected Devices

Verizon ThingSpace Intelligence

Knowi powers the embedded analytics layer inside Verizon's ThingSpace IoT platform, delivering real-time device monitoring, usage analytics, and anomaly detection across one of the world's largest connected device ecosystems.

Embedded dashboards IoT analytics SSO Custom alerts
Real-time monitoring for millions of connected devices across NoSQL, SQL, and API data sources.

Frequently Asked Questions

Quick answers to common questions about Knowi
You can embed dashboards using secure iframes, the Knowi JavaScript SDK, or encrypted embed URLs. All options support permissions, branding, and seamless integration.
Yes. You can fully white-label dashboards, remove Knowi branding, customize themes, and embed analytics that look native to your application.
Yes. Knowi supports SAML, OAuth, JWT, and custom token-based SSO for secure, frictionless authentication inside your product.
Knowi offers built-in tenant isolation, row-level security, workspace-level separation, and permission controls, ideal for SaaS apps serving multiple customers.
Knowi enforces row-level security, encrypted tokens, dataset-level permissions, and enterprise-grade security controls so users only see the data they’re allowed to view.
Yes. The Knowi JavaScript SDK works with React, Vue, Angular, and other modern frameworks, offering deeper control than standard iframes.
Yes. Knowi provides embeddable NLQ and AI insights so customers can ask questions in plain English and get instant visual answers.
Yes. Knowi blends SQL, NoSQL, APIs, and documents without ETL and lets you embed unified dashboards directly into your app.

iFrame: simplest, fastest, fully isolated

JS SDK: deeper customization, events, interactivity, tighter product integration
Knowi supports both.

Most teams embed their first dashboard in minutes. Connect your data → build a dashboard → embed with a secure URL.

See embedded analytics with your own data

Send us a sample dataset or connect your database live.
We’ll build a working embedded dashboard in your first call, not slides.