Finding One BI Tool That Serves Both Technical and Business Users
MacroFab needed a comprehensive data visualization and business intelligence tool that could serve their entire organization. The challenge was finding a single platform that could satisfy both technical specialists requiring SQL and advanced analytics, and non-technical business users who needed intuitive drag-and-drop exploration.
- Needed a comprehensive data visualization and BI tool for the entire organization
- Had to serve both technical specialists (SQL, advanced analytics) and non-technical business users (drag-and-drop, exploration)
- Conducted extensive trials with 9 platforms: Grow, Power BI, Mode, trevor.io, GoodData, Klipfolio, Domo, Sisense, and Knowi
- Required a solution that didn't compromise functionality for either user type
"Knowi trounced other business intelligence tools in our extensive multi-way trials. We built the highest number of useful dashboards the fastest using Knowi -- a clear win."
One Platform for Drag-and-Drop, SQL, and Natural Language Queries
Knowi provided MacroFab with a single analytics platform that bridged the gap between technical and non-technical users. The platform's thoughtful data architecture and flexible query capabilities meant every team member could work with data in the way that suited them best.
- Thoughtful data architecture enabling incremental API-based dataset updates
- Ability to query sources and produce transformed/derived datasets
- Dataset persistence and rewriting capabilities across destinations
- Drag-and-drop query builder accessible to non-technical users
- NLP functionality for natural language data exploration
- SQL injection capability for technical users refining visualizations
- Alerting with threshold and anomaly detection (standard deviation-based)
Clear Winner in a Nine-Platform Evaluation
Won Multi-Way Trial
Built the highest number of useful dashboards the fastest compared to 9 competing BI platforms.
Dual-User Access
Single platform serving both technical SQL users and non-technical business users with drag-and-drop and NLP.
Real-World Validation
Trial used only real-world "need" cases, not canned demos, ensuring Knowi solved actual business problems.
Full Migration
After trials, MacroFab migrated everything built across all platforms to Knowi as the single BI standard.