Embed REST API Analytics Into Your SaaS App
Ship customer-facing dashboards in weeks, not months. Connect directly to any REST API and Knowi handles pagination, authentication and nested JSON natively. Join API data with SQL and NoSQL databases in a single query. White-label, multi-tenant, no ETL.
Trusted by teams in fintech, healthcare, media, and SaaS
What other embedded tools can't do with REST APIs
Most BI tools need your data in a database. Knowi connects to any REST API directly and gives your customers AI, anomaly detection, and cross-source joins - no ETL required.
Any REST API - no ETL, no staging database
Knowi connects to any REST or JSON endpoint directly. Handles OAuth, token auth, API keys, pagination, and nested JSON automatically. Schedule data pulls or query live. No custom code, no data pipelines, no intermediate database.
AI built into the embedded experience
Your customers can ask questions in plain English directly from the embedded dashboard. Generate dashboards from prompts. Surface anomalies automatically.
Knowi's AI is private - no data leaves your environment. No OpenAI keys. No third-party API calls.
Join API data with databases and warehouses
Combine REST API data with PostgreSQL, MySQL, MongoDB, Elasticsearch, Snowflake, Redshift, and 30+ other sources in a single query. Enrich API data with database context - no ETL pipeline required.
Managed service - we build it with you
From planning to deployment, Knowi's team works as an extension of yours. We configure the API connections, build the dashboards, set up the integrations, and handle ongoing requests.
Your engineering team stays focused on your core product.
Three ways to embed. Pick what fits.
Choose the method that matches your security requirements and customization needs.
URL Embed
Public or internal embeddable dashboard via a generated URL. Copy, paste, done.
- Shareable link for any dashboard or widget
- No code required
- Optional parameter filtering via URL
Encrypted URL
AES-encrypted parameter passing with time-based expiration. Filter per customer without exposing query parameters.
- AES encryption with your own key
- Time-to-live expiration on every request
- Tamper-proof customer-level filtering
JavaScript API
Programmatic control over layout, styling, and components. White-label everything your customers see.
- Custom CSS injection and theming
- Toggle headers, filters, menus per embed
- Responsive auto-height and spacing
- Granular menu and export controls
Single Sign-On across all methods
Token-based SSO maps your users to Knowi with their existing permissions. SAML or API-driven. No second login. No separate credentials. Your customers authenticate once in your app, Knowi inherits the session and enforces row-level security automatically.
Why Knowi vs Building Custom API Dashboards?
Most BI tools need data in a database. Knowi connects to REST APIs natively - no ETL pipeline, no staging database, no custom code.
| Feature | Custom Build / Other BI | Knowi |
|---|---|---|
| Direct REST API connection | Requires ETL | Native |
| Auto-pagination & auth handling | Custom code | Built-in |
| Nested JSON support | Requires flattening | Native |
| Join APIs + SQL + NoSQL | Separate pipelines | Single query |
| Multi-tenant row-level security | Build from scratch | Built-in |
| Full white-labeling | Build from scratch | Complete |
| JavaScript SDK for deep integration | Build from scratch | Full SDK |
| AI / Natural language queries | Separate project | Embeddable |
| Time to live | 6–12 months | 2–4 weeks |
Building custom API dashboards takes months and ongoing maintenance. Knowi connects to any REST API natively and ships embedded analytics in weeks.
Built for multi-tenant from day one
Every feature you need to serve thousands of customers from a single deployment, without compromising data isolation.
White-label
Replace all Knowi branding. Upload your logo. Match your app's look and feel with custom CSS. Your customers see your brand, not ours.
Row-level security
Filter data per user or tenant at query time. Each customer only sees their data. Configurable via content filters or in-database security policies.
Dashboard templates
One dashboard config, dynamically filtered per tenant. Serve 1,000 customers from a single template - no duplication, no per-tenant maintenance.
Encrypted parameter passing
AES encryption prevents tampering with request parameters. Time-to-live settings expire access automatically. Your customers can't manipulate filters to see other tenants' data.
SSO
SAML, token-based, or API-driven. Users authenticate once in your app and Knowi inherits their session and permissions. No second login. No separate credentials.
On-prem deployment
Docker, Kubernetes, or native install. AI engine runs on-prem with GPU support. Data never leaves your infrastructure.
SOC 2 Type II
Knowi's managed cloud is SOC 2 Type II certified. Or deploy in your own environment for full control. Your compliance team gets what they need either way.
Your customers' data stays isolated. Your compliance team stays happy. Your security review goes faster.
Self-service analytics your customers will actually use
Everything your end users see and do inside the embedded experience.
Interactive dashboards
Filter, drill down, and explore. 40+ visualization types including geospatial, heatmaps, Sankey, and chord diagrams.
Natural language search
Customers type a question in English and get an answer. No training, no query language, no learning curve.
Scheduled reports
PDF reports delivered via email on a schedule. Customers configure their own delivery preferences and recipients.
Smart alerts
ML-based anomaly detection or threshold alerts. Delivered via Slack, Teams, email, or webhook, with context, not just a number.
Data export
Download to CSV or Excel for offline analysis. Scoped to user permissions, no data leakage across tenants.
Personalized views
Each user sees data scoped to their role and permissions. Filters persist across sessions. No two users see the same thing unless they should.
The cost of building vs. embedding
Every product team considers building analytics in-house. Here's what that actually looks like side by side.
Custom analytics
Hire a team, pick a charting library, build a data pipeline, maintain it forever.
- Engineers needed 2-3 full-time
- Time to live 6-12 months
- Data pipeline Build from scratch
- Multi-tenant security Build from scratch
- AI / NLP Separate project
- Maintenance Permanent
Your engineers build BI instead of your product.
One path takes a year and pulls your team off your product. The other gets you live in weeks.
See how teams ship analytics with Knowi
Real companies embedding Knowi into their products today.
How intlx Solutions powers intlx360 with Knowi
Replaced fragmented monitoring tools and slow dashboards with a unified operational intelligence platform. intlx360 connects alarms, incidents, assets, and analytics across telecom operations in a single view.
Verizon ThingSpace Intelligence
Knowi powers the embedded analytics layer inside Verizon's ThingSpace IoT platform, delivering real-time device monitoring, usage analytics, and anomaly detection across one of the world's largest connected device ecosystems.
Frequently Asked Questions
Quick answers to common questions about Knowi
iFrame: simplest, fastest, fully isolated
JS SDK: deeper customization, events, interactivity, tighter product integration
Knowi supports both.
See Rest API embedded analytics with your own data
Send us a sample dataset or connect your data live. We'll build a working embedded dashboard in your first call.
My team tested various data visualization tools like PowerBI, Domo, Sisense and Knowi emerged as the top choice for its speed in creating useful dashboards and ease of use for non-technical users.
