Stay ahead with expert insights, trends, and practical guides on AI analytics, data strategy, and the evolution of business intelligence.
Insights. Intelligence. Impact.
Trends, perspectives, and product deep dives in AI and data analytics— by the Knowi team.

Marketing Analytics: Getting Started
Discover how marketing analytics can transform your strategies and boost your ROI! Learn to evaluate your marketing efforts and create impactful plans.

Unpacking Apache Spark for Big Data Processing
Learn about Apache Spark which offers a streamlined and cost-effective approach to tackling large-scale data challenges.

Modern Data Stack: An expensive Mess
This article explores the allure and challenges of the MDS, revealing its hidden costs and complexities while offering an alternative to this expensive mess.

The Data Stack Story: Modern Data Stack – a Modern Mess?
Modern Data Stack evolved to fix old problems, only to create new, bigger ones. Explore the messy journey of data evolution in this blog.

Exploring the Data World Platform
In today’s digital age, data is often referred to as the new oil fueling innovation, driving decision-making, and transforming industries. With exponential data generation, storage,

Enhancing Wildlife Conservation Through Data Management with Knowi
Learn how Knowi helped a leading conservation organization in North America to revolutionize their environmental protection and sustainable management efforts.

What is Google BigQuery? Complete Guide [2025]
Master Google BigQuery in 15 minutes. Learn what BigQuery is, pricing, SQL examples, and how to analyze petabyte-scale data.

Data Analytics in the Financial Sector
Explore how data analytics revolutionizes the financial sector: from risk management and customer personalization to tackling challenges and embracing trends.

Key Data Engineering Challenges in 2024
In this blog post, we discuss the challenges in the data engineering domain, providing a comprehensive understanding and strategies to overcome these obstacles.
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